+7 (931) 320-40-67

+7 (495) 995 88 28

Automated solutions

For the effectiveness of offline retailers

Unified trading floor management system

Increase the efficiency of the store by reducing the impact

human factor

  • Dynamic and automated pricing
  • Automatic shelves control and customers control 
  • Reducing business process costs
  • Reducing the number of mistakes made by staff


The basis of the system - electronic shelf labels

Allow to

  • Implement dynamic pricing, including intraday pricing
  • Offer the client individual conditions within the framework of loyalty programs
  • Manage the placement of goods, "mark up" the store and control the layout
  • Interactively interact with the customer


Shelf in advertising and information surface.


Infrastructure for other components of the automation system.

Complex automation of the trading floor

  • for sales growth 0.5-5%
  • and revenue growth of 4-8 thousand rubles per meter

Electronic shelf labels are not a means of saving, but a tool to increase sales and their profitability

The basis for the future Informatization store


Universal data infrastructure "Smart shelf"

Unified interface between controller and ESL

It is a plastic rail with three conductive lines for power supply and communication with retail automation equipment. The common rail reduces the number of controllers, batteries and radio modules required per store.

  • Works with various types of equipment - ESL, card readers, barcode readers, request buttons, intercom. Each device can be installed where you need.

  • When ESL become obsolete and require replacement, equipment and controllers on the shelves remain relevant. No need to rebuild entire stores. Simply replace outdated or non-functional devices.

Coordination of all systems

Peer-to-peer radio infrastructure


All device controllers operate as repeaters. Now there is no need to invest in infrastructure. Controllers distribute data wherever you need in the store, even if they have a complex radio configuration.

Internal navigation

Each controller can operate as a navigation beacon.

Easy scalability

Simply add more devices (or remove unnecessary ones) to scale the entire system.

Allows you to connect devices from different manufacturers that meet standards and protocols

Integration with loyalty programs, indoor navigation and other user services

Communication with the user


Setting up from your mobile phone

In addition to special integration with CRM, the employee can use his smartphone or tablet to configure ESL. Don't need complicated solutions, just use the app.

Identify the customer with your smartphone

The buyer can be identified through a smartphone that has Bluetooth function. He will be offered personal discounts and special offers.

The client's participation

Share price information directly on the customer's smartphone and interact with them using the store app.

Very low power consumption


A button to call the seller

Don't lose retail turnover because of the shortage and shortcomings of the staff

A simple and effective way to create an interactive store:

  • based on Bluetooth
  • built-in in-store broadcast service
  • ability to call mobile and landline phones to control personnel
  • registration and reporting for performance analysis

Two-way intercom

Allows the client to get advice right at the shelf:

  • Bluetooth
  • integrated telephony system
  • built-in microphones and speakers
  • for large stores with reduced staff
  • keeps customers loyal and helps to serve them wherever they are
  • ability to answer the call on the go or with the help of back office staff

A great solution for large marketplaces and large supermarkets

Indoor navigation as a marketing channel and impact on customer loyalty


Active Beacons

  • each shelf controller is a beacon
  • improved using a number of location coordinates
  • the transmission of the shelf controller is under control
  • tracking people (buyers and staff)
  • cell phone tracking at a distance of 15-20 mm
  • tracking equipment

Machine vision

Product recognition on the shelf

Infrastructure smart shelves allows you to set:

  • high resolution camera modules
  • digital signal processors for image preprocessing

Radio infrastructure supports:

  • transfer of processed product information
  • server-side data processing
  • notification of staff in the hall about the problems of the layout
  • generation of reports, alerts and notifications

Using ready-made infrastructure for data collection and transmission, interfaces, protocols and computing resources, it is possible to save many times on the introduction of technologies.

Smart shelf is a technology to reduce manual labor and reduce the cost of goods

Increase loyalty and purchase amount with face recognition technology


Face recognition

  • Uses already prepared infrastructure
  • Allows you to control the staff
  • Allows you to identify buyers
  • Works in real time
  • Easily integrates with other authentication and authorization methods, including BLE and NFC tags supported by the system

Store management

Supervision of staff

  • the entire territory of the trading hall is a controlled space
  • maintained control on the basis of marks (BLE and NFC)
  • control travel gadgets
  • machine vision based control
  • access authorization
  • movement control
  • creating heat maps
  • tracking geofences
  • time measurement of typical operations and processes
  • control and increase of labor productivity

Asset management

  • The location of the equipment, marks using machine vision
  • Verification of compliance with the regulations of use
  • Correlation with the movement of personnel
  • Prevention of theft of damage
  • Prevention of misuse

Smart store loses less and earns more

Learn more

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Russia 119021, Moscow, Timura Frunze, 20 building 3

+7 (931) 320-40-67

+7 (495) 995 88 28